Players and fans during a football match

For rights holders

Unlock new revenue opportunities by connecting your tickets and hospitality experiences to a global network of over 3,000 travel companies. XS2Event helps rights holders reach international visitors, attract new audiences and maximise event revenue through a trusted B2B distribution platform.

Get in touchSee LALIGA case

Reach new audiences. Maximise event revenue.

Tap into international demand and fill more seats with visitors who spend on average 31% more than local attendees. You stay in control of your ticket allocations, pricing and sales conditions, while XS2Event connects your inventory to thousands of travel companies worldwide.

  • Turn local events into global experiences.

    Gain worldwide exposure as thousands of travel companies promote your events to their customers across Europe, the Americas, Asia and Oceania. Expand your international reach and benefit from additional marketing exposure without increasing your marketing budget.

  • Your inventory. Your rules.

    Stay in full control of your ticket allocations, pricing and sales conditions. You decide what to offer and when, while XS2Event makes your inventory available to a global network of travel companies.

List once. Reach the world.

Making your tickets and hospitality available to thousands of travel companies worldwide is easier than you think. No complex integrations, no additional sales team. Just a straightforward partnership that opens the door to international demand.

  1. 1

    Agree on the inventory.

    Together, we agree on ticket categories, allocations, pricing and sales conditions, whether for individual events or an entire season.

  2. 2

    We take care of distribution.

    Your inventory becomes available through our platform and API, giving over 3,000 vetted travel companies worldwide direct access to your tickets and hospitality.

  3. 3

    Stay in control.

    You remain in control of your allocations, pricing and availability, while XS2Event takes care of distribution, bookings and payments. One commercial partner, with clear reporting.

Case study - LALIGA

Bringing Spanish football closer to international visitors.

From world-famous clubs to local football experiences, XS2Event helps LALIGA connect clubs across Spain with thousands of travel companies worldwide, turning international tourism into an additional source of ticket revenue.

  1. 1

    THE CHALLENGE

    Spain welcomes millions of international visitors every year, yet many tourists are unaware of the opportunity to attend a live football match during their stay. While the biggest clubs attract global attention, many other clubs have significant untapped potential among international visitors.

  2. 2

    OUR SOLUTION

    Through our partnership with LALIGA, XS2Event makes official match tickets from participating clubs across LALIGA and Segunda División available to our global travel network. Beyond ticket distribution, we actively promote Spanish football to the travel industry through international trade shows, partner education and ongoing commercial engagement.

  3. 3

    THE RESULT

    By connecting Spanish football with the international travel industry, XS2Event helps participating clubs reach new audiences and generate additional ticket revenue. The continued partnership with LALIGA and its clubs demonstrates the long-term value of international travel distribution.

26
Partner clubs
Every club across LALIGA & Segunda División. All re-signed for 25/26 and 26/27.
+22%
International ticket sales
Every club saw an average +22% in international ticket sales within one year.
“Many visitors to Spain are unaware they can attend LALIGA matches or get easy access to official tickets. With XS2Event we increase the number of international customers enjoying our football matches in LALIGA.”
Milos NenadovicHead of stadium revenue
LALIGA

How can we help?

Whether you sell the trips or own the tickets, getting on XS2Event takes one conversation.

  • For rights holders

    Turn international tourists into lifelong fans

    Get in touch
  • For travel agencies

    Sell the world's biggest sporting events

    Sign up for free